We are often ask to define our position on what marketing is and should be…Find below the answer to the question: what is marketing…?
We believe that marketing is (and should be) :
1-the “continual education of a customer or prospect for the life of that customer on the advantages and benefits of the retail operation and what a transactional relationship with your location will bring them more or different then any other retailer will;
2- the intelligently formulated process of increasing their demand or desire for your products;
3- the strategic process of bringing clients and prospects to closure and to completed action through relationships and communication.
In other words 1- To educate prospects and customers on your unique selling proposition
2- To communicate in order to increase the demand for your product
3- To bring prospects and clients to closure with a transaction or a sale
We are adamant about the fact that Marketing cannot be executed without a tangible way of reaching your customers and prospects ( therefore a database)…And the right database cannot be created without a data collection process…
To market effectively you need to create a list of prospects and clients with as much contact information as possible, and then create and execute marketing campaigns to reach out to your lists and convert transactions from it!
Become a student of possibilities and practice the art of marketing!