Summer marketing activity.
The preconception that people do not respond to summer marketing campaigns, as they are ‘not there’ is statistically an increasingly a misconception.
Even Christmas shopping is now spread out over the year more and more with people spreading the cost out. If the only time you made an effort with those you loved was once a year, you would likely be alone at Christmas. So why then do brands and retailers disproportionately show the love at Christmas and then revert to the “same old” for the rest of the year? Read more
Recipients have more time to absorb your message and make purchase decisions, when relaxed and away from work.
A cross media campaign can be sent out over the summer as a teaser to a mail piece created to land at the end of the summer holidays.
Avoid the seasonal crush – don’t be constricted by the current retail trend around Christmas, Valentines, Halloween etc.
Promote your ‘Summer Sizzling Sale’ to off load the surplus Summer season stock.
We think that people are more creative in the Summer, particularly in the evenings. Avoid SAD (Seasonal Affective Disorder) Winter time ‘blues’ affects 1:20 people so summer time will see people more engaged.
The home furnishings retail industry allows consumers to make their homes truly their own with their very choices of furniture and décor to adorn them. Depending on the strength of local housing markets, retailers of home furnishings and furniture often follow the same trend. Except for huge sale events or the holiday bargains come Black Friday or Boxing Day, a lot of consumers continue to shy away from spending on furniture and home furnishings when they are left on their own to do so. Incentives style, affordability and functionality are the main reasons consumers give for shopping lifestyle furniture stores. The problem is that most furniture retailers do not run a client relations program incorporating incentives like the one proposed by MMGROUPUSA.COM…
Operators in this industry retail a range of home furnishing goods including furniture, upholstery, carpets, wall coverings, as well as soft home furnishings such as bedspreads and other bed-related items, linens, tablecloths, and candles. The industry also includes the housewares retail segment, covering retailing of durable household products such as cutlery, cookware, glassware, crystal, china, dinnerware, silverware, utensils, and other kitchenware items.
In light of this diversity, cross promoting from one area to another through direct marketing campaigns should constitute one of the main focus of a home furnishing retailer’s advertising and marketing effort.To find out more about MMGROUPUSA.COM turnkey solution visit our website mmgroupusa.com or www.mmgroupusa.com.
With more than 90% of retail sales still taking place in physical retail stores and 65% of consumers using mobile devices while they shop, retailers and brands have a huge new opportunity to engage and influence shoppers where and when it matters most. By leveraging a smartphone user’s precise location within a store, retailers can deliver highly relevant and compelling content that engages and influences purchase decisions. The future of retail shopping is here. Visit our website mmgroupusa.com and become part of the beacon integration!
Marketers should be aware that CASL prohibits the sending of Commercial Electronic Messages without consent.
To define consent: a form filled out with a disclaimer in the hand writing of the client giving you their coordinates…This form need to be kept on file for any possible complaints...MMGROUPUSA.com has changed their policy as to the time period that the records are kept… Any records entered after july of 2012 will be kept on a server for a period of 15 years…
As well, CASL requires that a sender’s contact information be included in all CEMs as well as an easily accessible unsubscribe mechanism that is valid for at least 60days, takes effect without delay, and can be readily performed.
CASL will be implemented in phases, with the majority of CASL coming into force July 1, 2014. The CRTC will have a number of compliance tools, one being administrative monetary penalties of up to $10 million per violation for corporations. Private right of action will be available to anyone affected by a violation as of July 1, 2017. No fines can be assigned or levied before then… Only warnings.
Whatever the application, the goal remains the same:
To bring the richest possible customer experience to your retail prospects and consumers.
A Beacon is a tiny computer broadcasting a signal via Bluetooth technology!
You can think about the beacon as a small lighthouse tower that’s installed in a fixed location and broadcasts its presence to all the ships (smartphones) around. They could be as little as 2 inches and as far as 230 feets (approx. 70 metres) away.
The exact maximum range depends on the environment of course. Bluetooth is using the same type of radiowaves as 2.4Ghz WiFi routers. The signal can be diffracted, interferred or absorbed by water (including the human body).
Find out more about this exciting technology by visiting our website or by entering through the link below…
What is it that makes people loyal to a particular retailer? Is it the prices, the quality of the products, or the way that they are treated by the store?
For discount stores, like Wal-Mart, the attraction is price. There are always transaction buyers – people who think only of price. They read the ads and visit stores only when what they want is on sale. They have absolutely no loyalty. If you are not a mass-market discounter, you cannot make money from such customers. Rather then cultivate this type of market, , it would be better to provide them with the telephone numbers of your competitors and invite them to visit them. For a regular retailer to compete with a mass discounter on his own turf is almost committing suicide.
Product quality is important in customer retention, but only up to a point. A long time ago If we wanted quality products, it could take a day’s journey to travel and find known large retail brands … Those days are over. Retailing has become so advanced that most customers are within easy driving distance of a large mall or shopping center with a wide variety of stores having anything that they could conceivably want to buy.
The relationship with the retailer is what keeps people coming back to a given location versus another.
What can be done to make your operation unique as far as relationship building?
The answer, –> develop methods to know your customers ” better than the other retailers know their customers and communicate with them as much as you intelligently can…
Get to know them build a relationship with them in store and outside, understand how they react to your promotions, how they perceive you as an owner, your marketing efforts, your sales, your sales people, your inventory, and the efforts you devote to treating them special…
Only then will you understand the full scope of what will make your customers loyal!
Marketing Management Group, specializes in relationship management ! for more information on 360 degree program, visit us at: mmgroupusa.com