Summer marketing activity.
The preconception that people do not respond to summer marketing campaigns, as they are ‘not there’ is statistically an increasingly a misconception.
Even Christmas shopping is now spread out over the year more and more with people spreading the cost out. If the only time you made an effort with those you loved was once a year, you would likely be alone at Christmas. So why then do brands and retailers disproportionately show the love at Christmas and then revert to the “same old” for the rest of the year? Read more
Recipients have more time to absorb your message and make purchase decisions, when relaxed and away from work.
A cross media campaign can be sent out over the summer as a teaser to a mail piece created to land at the end of the summer holidays.
Avoid the seasonal crush – don’t be constricted by the current retail trend around Christmas, Valentines, Halloween etc.
Promote your ‘Summer Sizzling Sale’ to off load the surplus Summer season stock.
We think that people are more creative in the Summer, particularly in the evenings. Avoid SAD (Seasonal Affective Disorder) Winter time ‘blues’ affects 1:20 people so summer time will see people more engaged.
Summer Marketing Campaigns work!
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