Improving customer experience and traffic awareness one beacon at a time!
I Beacons are now part of Marketing Management Group’s 360 degrees marketing program applications and proximity marketing component. The retail opportunities for beacons are endless –
Whatever the application, the goal remains the same:
To bring the richest possible customer experience to your retail prospects and consumers.
A Beacon is a tiny computer broadcasting a signal via Bluetooth technology!
You can think about the beacon as a small lighthouse tower that’s installed in a fixed location and broadcasts its presence to all the ships (smartphones) around. They could be as little as 2 inches and as far as 230 feets (approx. 70 metres) away.
The exact maximum range depends on the environment of course. Bluetooth is using the same type of radiowaves as 2.4Ghz WiFi routers. The signal can be diffracted, interferred or absorbed by water (including the human body).
Find out more about this exciting technology by visiting our website or by entering through the link below…