Marketers should be aware that CASL prohibits the sending of Commercial Electronic Messages without consent.
To define consent: a form filled out with a disclaimer in the hand writing of the client giving you their coordinates…This form need to be kept on file for any possible complaints...MMGROUPUSA.com has changed their policy as to the time period that the records are kept… Any records entered after july of 2012 will be kept on a server for a period of 15 years…
As well, CASL requires that a sender’s contact information be included in all CEMs as well as an easily accessible unsubscribe mechanism that is valid for at least 60days, takes effect without delay, and can be readily performed.
CASL will be implemented in phases, with the majority of CASL coming into force July 1, 2014. The CRTC will have a number of compliance tools, one being administrative monetary penalties of up to $10 million per violation for corporations. Private right of action will be available to anyone affected by a violation as of July 1, 2017. No fines can be assigned or levied before then… Only warnings.
Whatever the application, the goal remains the same:
To bring the richest possible customer experience to your retail prospects and consumers.
A Beacon is a tiny computer broadcasting a signal via Bluetooth technology!
You can think about the beacon as a small lighthouse tower that’s installed in a fixed location and broadcasts its presence to all the ships (smartphones) around. They could be as little as 2 inches and as far as 230 feets (approx. 70 metres) away.
The exact maximum range depends on the environment of course. Bluetooth is using the same type of radiowaves as 2.4Ghz WiFi routers. The signal can be diffracted, interferred or absorbed by water (including the human body).
Find out more about this exciting technology by visiting our website or by entering through the link below…