Tag Archives: marketing management group montreal

Summer Marketing Activity – www.mmgroupusa.com- 855-904-6644

Summer marketing activity.
The preconception that people do not respond to summer marketing campaigns, as they are ‘not there’ is statistically an increasingly a misconception.
Even Christmas shopping is now spread out over the year more and more with people spreading the cost out. If the only time you made an effort with those you loved was once a year, you would likely be alone at Christmas. So why then do brands and retailers disproportionately show the love at Christmas and then revert to the “same old” for the rest of the year? Read more
Recipients have more time to absorb your message and make purchase decisions, when relaxed and away from work.

A cross media campaign can be sent out over the summer as a teaser to a mail piece created to land at the end of the summer holidays.
Avoid the seasonal crush – don’t be constricted by the current retail trend around Christmas, Valentines, Halloween etc.
Promote your ‘Summer Sizzling Sale’ to off load the surplus Summer season stock.
We think that people are more creative in the Summer, particularly in the evenings. Avoid SAD (Seasonal Affective Disorder) Winter time ‘blues’ affects 1:20 people so summer time will see people more engaged.

Summer Marketing Campaigns work!

For additional information:

www.mmgroupusa.com

855-904-6644

Push notifications through APPS integrated with MMGROUPUSA.COM beacons…The new way to reach your most important asset: Your Clients!

 

The In-Store Mobile Opportunity Is Now…!

With more than 90% of retail sales still taking place in physical retail stores and 65% of consumers using mobile devices while they shop, retailers and brands have a huge new opportunity to engage and influence shoppers where and when it matters most. By leveraging a smartphone user’s precise location within a store, retailers can deliver highly relevant and compelling content that engages and influences purchase decisions. The future of retail shopping is here. Visit  our website mmgroupusa.com and become part of the beacon integration!

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MMGROUPUSA.COM and the New Canadian Antispam Law

Marketers should be aware that CASL prohibits the sending of Commercial Electronic Messages without consent.

To define consent: a form filled out with a disclaimer in the hand writing of the client giving you  their coordinates…This form need to be kept on file for any possible complaints...MMGROUPUSA.com has changed their policy as to the time period that the records are kept… Any records entered after july of 2012 will be kept on a server for a period of 15 years…

As well, CASL requires that a sender’s contact information be included in all CEMs as well as an easily accessible unsubscribe mechanism that is valid for at least 60days, takes effect without delay, and can be readily performed.

CASL will be implemented in phases, with the majority of CASL coming into force July 1, 2014. The CRTC will have a number of compliance tools, one being administrative monetary penalties of up to $10 million per violation for corporations. Private right of action will be available to anyone affected by a violation as of July 1, 2017.  No fines can be assigned or levied before then… Only warnings.

mmgroupusa.com’s iBeacons …The Futur of Proximity Marketing

Proximity Marketing Through I Beacons

Improving customer experience and traffic awareness one beacon at a time!

I Beacons are now part of Marketing Management Group’s 360 degrees marketing program applications and proximity marketing component.  The retail opportunities for beacons are endless –

Whatever the application, the goal remains the same:

To bring the richest possible customer experience to your retail prospects and  consumers.

A Beacon is a tiny computer broadcasting a signal via Bluetooth technology!

You can think about the beacon as a small lighthouse tower that’s installed in a fixed location and broadcasts its presence to all the ships (smartphones) around. They could be as little as 2 inches and as far as 230 feets (approx. 70 metres) away.

The exact maximum range depends on the environment of course. Bluetooth is using the same type of radiowaves as 2.4Ghz WiFi routers. The signal can be diffracted, interferred or absorbed by water (including the human body).

Find out more about this exciting technology by visiting our website or by entering through the link below…

Find out more about I beacons…

 

 

 

 

 

 

 

 

 

 

 

 

What makes clients loyal to your operation- by www.mmgroupusa.com


What Makes People Loyal to your retail operation?

What is it that makes people loyal to a particular retailer? Is it the prices, the quality of the products, or the way that they are treated by the store?

 

                                                                Price…?

For discount stores, like Wal-Mart, the attraction is price. There are always transaction buyers – people who think only of price. They read the ads and visit stores only when what they want is on sale. They have absolutely no loyalty. If you are not a mass-market discounter, you cannot make money from such customers. Rather then cultivate this type of market, , it would be better to provide them with the telephone numbers of your competitors and invite them to visit them. For a regular retailer to compete with a mass discounter on his own turf is almost committing suicide.

 

                                                                   Quality…?

Product quality is important in customer retention, but only up to a point.  A long time ago If we wanted quality products, it could take a day’s journey to travel and find known large retail brands …    Those days are over.      Retailing has become so advanced that most customers are within easy driving distance of a large mall or shopping center with a wide variety of stores having anything that they could conceivably want to buy.  

 

                                                                  Relationship…?

The relationship with the retailer is what keeps people coming back to a given location versus another.

What can be done to make your operation unique as far as relationship building?

The answer, –> develop methods to know your customers ” better than the other retailers know their customers and communicate with them as much as you intelligently can…

Get to know them build a relationship with them in store and outside, understand how they react to your promotions, how they perceive you as an owner, your marketing efforts, your sales, your sales people, your inventory, and the efforts you devote to treating them special…

Only then will you understand the full scope of what will make your customers loyal!

Marketing Management Group, specializes in relationship management !  for more information on 360 degree program, visit us at: mmgroupusa.com

For more information on the implementation of our program, www.mmgroupusa.com

 

Three ways of increasing the income of any retail operation… Two “retailer attitudes” that can be adopted!!!

There are only 3 ways of increasing the income of any retail operation:

1- Increase your number of new clients

2– Get your regular clients that have transacted with you in the past to transact more often with you …

3- Increase the amount of money spent in your location for each transaction (through up selling and/or cross selling…)

No matter what you do, it always comes back to one of those 3 strategies…

As a retailer two different attitudes can be adopted towards the first 2 strategies…(we are assuming that as a retailer you and/or your team are skilled at the art of ethically up selling and cross selling your clients in order to maximize each of your transactions)

Attitude 1—->     Relying on organic or natural growth (word of mouth, street or mall traffic exposure, posting sale signs in windows, internet exposure via website, Facebook etc…In our jargon we call this the “sit and wait” strategy…(often adopted by retailers because every dollar spent on advertising in the past have never yielded any return or results…)

The problem with relying on organic growth is that so many retailers do the same things, that it has less and less effect on the marketplace. When new retailers pop up in a given market and when established competition fights to artificially increase their organic growth,  some kind of driving force pulling clients and prospects to a location has to be exploited otherwise the “spending value” of the market gets diluted and therefore the income of retailers suffers…

Another issue with organic growth is that the performance of any business is usually measured on a 12 month time line… Organic growth does not work, rely or care about this 12 month time line…In other words, “it marches to the beat of its own drum” (a bit like word of mouth)…

Attitude 2—->     a) Artificially accelerating your organic growth for new transactions…  Through a marketing plan implemented and executed using a a mix of advertising and marketing with an objective to drive in new clients via specific campaigns, or ads…

                             b) Artificially accelerating organic growth for residual transactions. In other words reaching out via physical mail, email and/or phone calls to clients that have transacted in the retailer’s location in the past in order to increase the ratio of repeat transactions they do in a year…

We have found over the years, that the greatest advantage of a retailer adopting the attitude of artificially accelerating growth can be found in their belief system. They are usually resolved about standing out and being pro-active when it comes to fighting for clients and prospects in their marketplace, in order to maximize their sales on a 12 month time line… As an interesting analogy, they want to strategically shout their presence rather than calmly announce it…We have noticed that this attitude and mindset can find its origin sometimes to a survival instinct for the retail business and at other times to the burning desire to always increase the performance of the retail operation year after year.

Corporate retailers as a culture will always adopt a strategic mix of artificially accelerating growth for new clients and residual transactions…

-The greatest success stories in stand alone retail operations often have adopted this  attitude as well…

-The ultra high end brands have had no choice but to slowly incorporate this attitude into their culture to stand a chance and compete… 

As a marketing firm dedicated to driving new business and increasing residual transactions, we are firm believers that organic growth is a thing of the past when it comes to surviving in a retail marketplace… Since striving rather then surviving should be every retailers reality and focus it makes all the sense in the world to perfect the skill of artificially increasing your organic growth…

In any marketing approach, the path to obtaining results is not invented but rather learned through adjustments made from trial and error… Interestingly enough the solutions implemented today to achieve results might not be the solutions that need to be applied tomorrow…Moving on the technological band wagon too early because it is a trend can cause a retailer expenses with lacking financial results…Technology should carefully be used as a logical evolution that is overwhelmingly craved by your marketplace.

The same way a retailer refers to specialist and skilled experts to manufacture what they sell, retail marketing specialists should be used to exploit new revenue streams; They are in the business of adjusting to trends and responses to achieve measurable results…

Whether you have relied on organic growth in the past or have practiced the art of accelerating it, you need to realize that more aggressive sale objectives are not only a possibility but an obtainable reality and  your current situation is the starting point…

As a retailer if you are a student of possibilities, then a program like the one we offer can teach you the paradigms necessary to increase your sales and implement them for you…

www.mmgroupusa.com , The Marketing Management Group,