Tag Archives: marketing management group Vancouver

DATA COLLECTION: MARKETING MANAGEMENT GROUP SOLUTION

Data is at the heart of any business. It should be collected at every point where there is interaction with customers. However, when businesses consider collecting data, they should think about what they want, why they want it and where they can get it from.

Sounds obvious? The trouble is that many businesses store data ‘just in case’, creating a database of little use to them and which drains resources. So, here are some key steps to consider:

1. Set objectives

Businesses need to ask some pragmatic questions about what is achievable. Any data capture must be proportionate to the businesses’ relationship with the customer. Businesses should, of course, collect the information they need to market to prospects but they shouldn’t collect in-depth information until they know whether prospects are going to become customers.

2. Capture the right data

More detailed data can be recorded about high value customers than for those with whom the business has fewer dealings. It’s also very useful to learn how the customer heard about the firm, to check on the efficacy of your own marketing and to see who’s recommending your business.

Some data capture – particularly factual data – can be automated with the customer effectively filling in a form.

Once such data is collected, the data house should rank and dovetail it into the database in a useable form. However, human contact is important when collecting information about the customer’s relationship with the company, why they like or dislike the product or service and how the business can serve their needs. A greater degree of depth can be gained through manual data capture – client reactions, intonations, nuances, etc.

4. Capture lifestyle data

Businesses often capture data for two specific reasons. Firstly, in larger organisations the more marketers understand about individual contacts, the more they are able to tailor their marketing. Secondly, many small businesses are managed by their owners, so understanding the owner becomes critical. Collecting consumer-type information can be done direct from the individual and then be enhanced from a third-party data source.

5. Get collegues on board

Once businesses have decided what data they need and why, they have to motivate their staff to collect it. It is vital that staff understand why the data they are capturing is important. Staff renumeration and recognition packages need to reflect success and accuracy in data capture.

Data should be collected at all touch points by any member of staff who has communication with customers.

TO FIND OUR MORE ABOUT THE DATA COLLECTION COMPONENT OF THE MARKETING MANAGEMENT GROUP WWW.MMGROUPUSA.COM     MMGROUPUSA.COM Continue reading

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MMGROUPUSA.COM and the New Canadian Antispam Law

Marketers should be aware that CASL prohibits the sending of Commercial Electronic Messages without consent.

To define consent: a form filled out with a disclaimer in the hand writing of the client giving you  their coordinates…This form need to be kept on file for any possible complaints...MMGROUPUSA.com has changed their policy as to the time period that the records are kept… Any records entered after july of 2012 will be kept on a server for a period of 15 years…

As well, CASL requires that a sender’s contact information be included in all CEMs as well as an easily accessible unsubscribe mechanism that is valid for at least 60days, takes effect without delay, and can be readily performed.

CASL will be implemented in phases, with the majority of CASL coming into force July 1, 2014. The CRTC will have a number of compliance tools, one being administrative monetary penalties of up to $10 million per violation for corporations. Private right of action will be available to anyone affected by a violation as of July 1, 2017.  No fines can be assigned or levied before then… Only warnings.

mmgroupusa.com’s iBeacons …The Futur of Proximity Marketing

Proximity Marketing Through I Beacons

Improving customer experience and traffic awareness one beacon at a time!

I Beacons are now part of Marketing Management Group’s 360 degrees marketing program applications and proximity marketing component.  The retail opportunities for beacons are endless –

Whatever the application, the goal remains the same:

To bring the richest possible customer experience to your retail prospects and  consumers.

A Beacon is a tiny computer broadcasting a signal via Bluetooth technology!

You can think about the beacon as a small lighthouse tower that’s installed in a fixed location and broadcasts its presence to all the ships (smartphones) around. They could be as little as 2 inches and as far as 230 feets (approx. 70 metres) away.

The exact maximum range depends on the environment of course. Bluetooth is using the same type of radiowaves as 2.4Ghz WiFi routers. The signal can be diffracted, interferred or absorbed by water (including the human body).

Find out more about this exciting technology by visiting our website or by entering through the link below…

Find out more about I beacons…

 

 

 

 

 

 

 

 

 

 

 

 

What makes clients loyal to your operation- by www.mmgroupusa.com


What Makes People Loyal to your retail operation?

What is it that makes people loyal to a particular retailer? Is it the prices, the quality of the products, or the way that they are treated by the store?

 

                                                                Price…?

For discount stores, like Wal-Mart, the attraction is price. There are always transaction buyers – people who think only of price. They read the ads and visit stores only when what they want is on sale. They have absolutely no loyalty. If you are not a mass-market discounter, you cannot make money from such customers. Rather then cultivate this type of market, , it would be better to provide them with the telephone numbers of your competitors and invite them to visit them. For a regular retailer to compete with a mass discounter on his own turf is almost committing suicide.

 

                                                                   Quality…?

Product quality is important in customer retention, but only up to a point.  A long time ago If we wanted quality products, it could take a day’s journey to travel and find known large retail brands …    Those days are over.      Retailing has become so advanced that most customers are within easy driving distance of a large mall or shopping center with a wide variety of stores having anything that they could conceivably want to buy.  

 

                                                                  Relationship…?

The relationship with the retailer is what keeps people coming back to a given location versus another.

What can be done to make your operation unique as far as relationship building?

The answer, –> develop methods to know your customers ” better than the other retailers know their customers and communicate with them as much as you intelligently can…

Get to know them build a relationship with them in store and outside, understand how they react to your promotions, how they perceive you as an owner, your marketing efforts, your sales, your sales people, your inventory, and the efforts you devote to treating them special…

Only then will you understand the full scope of what will make your customers loyal!

Marketing Management Group, specializes in relationship management !  for more information on 360 degree program, visit us at: mmgroupusa.com

For more information on the implementation of our program, www.mmgroupusa.com

 

2013 Canadian Retail Sales reach HIGHEST LEVEL in 3 years…!

2013 Canadian Retail Sales for clothing and accessories reach highest numbers in 3 years. Outlook positive for continuing growth for 2014 .   See sales chart growth for 2013 below…

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