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DATA COLLECTION: MARKETING MANAGEMENT GROUP SOLUTION

Data is at the heart of any business. It should be collected at every point where there is interaction with customers. However, when businesses consider collecting data, they should think about what they want, why they want it and where they can get it from.

Sounds obvious? The trouble is that many businesses store data ‘just in case’, creating a database of little use to them and which drains resources. So, here are some key steps to consider:

1. Set objectives

Businesses need to ask some pragmatic questions about what is achievable. Any data capture must be proportionate to the businesses’ relationship with the customer. Businesses should, of course, collect the information they need to market to prospects but they shouldn’t collect in-depth information until they know whether prospects are going to become customers.

2. Capture the right data

More detailed data can be recorded about high value customers than for those with whom the business has fewer dealings. It’s also very useful to learn how the customer heard about the firm, to check on the efficacy of your own marketing and to see who’s recommending your business.

Some data capture – particularly factual data – can be automated with the customer effectively filling in a form.

Once such data is collected, the data house should rank and dovetail it into the database in a useable form. However, human contact is important when collecting information about the customer’s relationship with the company, why they like or dislike the product or service and how the business can serve their needs. A greater degree of depth can be gained through manual data capture – client reactions, intonations, nuances, etc.

4. Capture lifestyle data

Businesses often capture data for two specific reasons. Firstly, in larger organisations the more marketers understand about individual contacts, the more they are able to tailor their marketing. Secondly, many small businesses are managed by their owners, so understanding the owner becomes critical. Collecting consumer-type information can be done direct from the individual and then be enhanced from a third-party data source.

5. Get collegues on board

Once businesses have decided what data they need and why, they have to motivate their staff to collect it. It is vital that staff understand why the data they are capturing is important. Staff renumeration and recognition packages need to reflect success and accuracy in data capture.

Data should be collected at all touch points by any member of staff who has communication with customers.

TO FIND OUR MORE ABOUT THE DATA COLLECTION COMPONENT OF THE MARKETING MANAGEMENT GROUP WWW.MMGROUPUSA.COM     MMGROUPUSA.COM Continue reading

Push notifications through APPS integrated with MMGROUPUSA.COM beacons…The new way to reach your most important asset: Your Clients!

 

The In-Store Mobile Opportunity Is Now…!

With more than 90% of retail sales still taking place in physical retail stores and 65% of consumers using mobile devices while they shop, retailers and brands have a huge new opportunity to engage and influence shoppers where and when it matters most. By leveraging a smartphone user’s precise location within a store, retailers can deliver highly relevant and compelling content that engages and influences purchase decisions. The future of retail shopping is here. Visit  our website mmgroupusa.com and become part of the beacon integration!

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mmgroupusa.com’s iBeacons …The Futur of Proximity Marketing

Proximity Marketing Through I Beacons

Improving customer experience and traffic awareness one beacon at a time!

I Beacons are now part of Marketing Management Group’s 360 degrees marketing program applications and proximity marketing component.  The retail opportunities for beacons are endless –

Whatever the application, the goal remains the same:

To bring the richest possible customer experience to your retail prospects and  consumers.

A Beacon is a tiny computer broadcasting a signal via Bluetooth technology!

You can think about the beacon as a small lighthouse tower that’s installed in a fixed location and broadcasts its presence to all the ships (smartphones) around. They could be as little as 2 inches and as far as 230 feets (approx. 70 metres) away.

The exact maximum range depends on the environment of course. Bluetooth is using the same type of radiowaves as 2.4Ghz WiFi routers. The signal can be diffracted, interferred or absorbed by water (including the human body).

Find out more about this exciting technology by visiting our website or by entering through the link below…

Find out more about I beacons…