Tag Archives: mmgroupusa.com vancouver

Home Furnishing Industry – MMGROUPUSA.COM ‘s most performant segment

The home furnishings retail industry allows consumers to make their homes truly their own with their very choices of furniture and décor to adorn them. Depending on the strength of local housing markets, retailers of home furnishings and furniture often follow the same trend. Except for huge sale events or the holiday bargains come Black Friday or Boxing Day, a lot of consumers continue to shy away from spending on furniture and home furnishings when they are left on their own to do so. Incentives style, affordability and functionality are the main reasons consumers give for shopping lifestyle furniture stores. The problem is that most furniture retailers do not run a client relations program incorporating incentives like the one proposed by MMGROUPUSA.COM…

Operators in this industry retail a range of home furnishing goods including furniture, upholstery, carpets, wall coverings, as well as soft home furnishings such as bedspreads and other bed-related items, linens, tablecloths, and candles. The industry also includes the housewares retail segment, covering retailing of durable household products such as cutlery, cookware, glassware, crystal, china, dinnerware, silverware, utensils, and other kitchenware items.

In light of this diversity, cross promoting from one area to another through direct marketing campaigns should constitute one of the main focus of a home furnishing retailer’s advertising and marketing effort.To find out more about MMGROUPUSA.COM turnkey solution visit our website mmgroupusa.com or www.mmgroupusa.com.

 

MMGROUPUSA.COM

Advertisements

DATA COLLECTION: MARKETING MANAGEMENT GROUP SOLUTION

Data is at the heart of any business. It should be collected at every point where there is interaction with customers. However, when businesses consider collecting data, they should think about what they want, why they want it and where they can get it from.

Sounds obvious? The trouble is that many businesses store data ‘just in case’, creating a database of little use to them and which drains resources. So, here are some key steps to consider:

1. Set objectives

Businesses need to ask some pragmatic questions about what is achievable. Any data capture must be proportionate to the businesses’ relationship with the customer. Businesses should, of course, collect the information they need to market to prospects but they shouldn’t collect in-depth information until they know whether prospects are going to become customers.

2. Capture the right data

More detailed data can be recorded about high value customers than for those with whom the business has fewer dealings. It’s also very useful to learn how the customer heard about the firm, to check on the efficacy of your own marketing and to see who’s recommending your business.

Some data capture – particularly factual data – can be automated with the customer effectively filling in a form.

Once such data is collected, the data house should rank and dovetail it into the database in a useable form. However, human contact is important when collecting information about the customer’s relationship with the company, why they like or dislike the product or service and how the business can serve their needs. A greater degree of depth can be gained through manual data capture – client reactions, intonations, nuances, etc.

4. Capture lifestyle data

Businesses often capture data for two specific reasons. Firstly, in larger organisations the more marketers understand about individual contacts, the more they are able to tailor their marketing. Secondly, many small businesses are managed by their owners, so understanding the owner becomes critical. Collecting consumer-type information can be done direct from the individual and then be enhanced from a third-party data source.

5. Get collegues on board

Once businesses have decided what data they need and why, they have to motivate their staff to collect it. It is vital that staff understand why the data they are capturing is important. Staff renumeration and recognition packages need to reflect success and accuracy in data capture.

Data should be collected at all touch points by any member of staff who has communication with customers.

TO FIND OUR MORE ABOUT THE DATA COLLECTION COMPONENT OF THE MARKETING MANAGEMENT GROUP WWW.MMGROUPUSA.COM     MMGROUPUSA.COM Continue reading

MMGROUPUSA.COM – Our definition of what marketing is…

We are often ask to define our position on what marketing is and should be…Find below the answer to the question:  what is marketing…?

We believe that marketing is (and should be) :

1-the “continual education of a customer or prospect for the life of that customer on the advantages and benefits of the retail operation and what a transactional relationship with your location will bring them more or different then any other retailer will;

2-  the intelligently formulated process of increasing their demand or desire for your products;

3-  the strategic process of bringing clients and prospects to closure and to completed action through relationships and communication.

In other words 1- To educate prospects and customers on your unique selling proposition

                          2- To communicate in order to increase the demand for your product 

  3- To bring prospects and clients to closure with a transaction or a sale

We are adamant about the fact that Marketing cannot be executed without a tangible way of reaching your customers and prospects ( therefore a database)…And the right database cannot be created without a data collection process…

To market effectively you need to create a list of prospects and clients with as much contact information as possible, and then create and execute marketing campaigns to reach out to your lists and convert transactions from it!

Become a student of possibilities and practice the art of marketing!

mmgroupusa.com

mmgroupusa.com – 15 benefits of building a database

Fifteen Benefits of Building a Database with mmgroupusa.com

1. Help determine how much each customer is worth.

2. Identify best customers and worst customers.

3. Offer best customers special deals etc.

4. Increase Lifetime Value of customers by reducing defections, increasing the amount of money spent by customers, reducing marketing costs, and increasing referrals.

  1. Use the information to build better relationships with your best customers.
  2. Profile customers using a combination of behavioral, demographic, and psychographic variables.
  3. “Clone” best customers.
  4. Be more targeted in acquisition efforts by determining the best predictors of a profitable customer.
  5. Provide different levels of service depending on how valuable a customer is to your organization. In essence you can discriminate between customers.
  6. Model and segment customers in a variety of ways to make marketing more effective.

11. Communicate in a personal way with each customer. Build a dialog or conversation with customers.

12. Customize offers to the individual.

13. Gather information quickly, cheaply and accurately.

14. Determine the effectiveness of any marketing effort.

15. Cross-promoting

Vist our website for more information mmgroupusa.com or www.mmgroupusa.com

More Then $450 million will be spent in the GTA in retail clothing stores in February of 2014

According to last year numbers between $450 and 500 million will be spent in retail clothing and accessories in January of 2014 in Toronto alone and close to the same amount in February of 2014!

Review the data below for Canada in the chart below. contact mmgroupusa.com – Marketing Management Group for a solution on how to tap into a greater share of the market. support@mmgroupusa.com.

Canada Clothing and Clothing Accessories Stores Retail Sales