Tag Archives: the marketing management group montreal

Push notifications through APPS integrated with MMGROUPUSA.COM beacons…The new way to reach your most important asset: Your Clients!

 

The In-Store Mobile Opportunity Is Now…!

With more than 90% of retail sales still taking place in physical retail stores and 65% of consumers using mobile devices while they shop, retailers and brands have a huge new opportunity to engage and influence shoppers where and when it matters most. By leveraging a smartphone user’s precise location within a store, retailers can deliver highly relevant and compelling content that engages and influences purchase decisions. The future of retail shopping is here. Visit  our website mmgroupusa.com and become part of the beacon integration!

us-retail-sales-forecast

 

Advertisements

Notes from the direct Marketing Association (DMA) about the power of Physical mail in 2014 by www.mmgroupusa.com

Are Physical mail and direct mail still alive and effective?

These days, marketing is all about digital. We are emailing, blogging, Tweeting and Facebooking our little marketeer hearts out.  So direct mail (the kind that the postal delivery person puts in your mailbox, remember?) must be dead in the water. Right?

Wrong. According to the Direct Mail Association (DMA) factbook for 2013, 65% of consumers of all ages have made a purchase as a result of direct mail.

According to Direct Mail News, in 2012 the average response rate for direct mail was 4.4% for both business-to-business and business to consumer mailings—considerably higher than industry expectations, and surging past electronic mail’s response rate of just 0.12%.

All this indicates that direct mail is alive and working well, thank you.

Many of our clients, including those in high tech, are recognizing this and direct mail is going through a renaissance. They may have maximized their online spend and need to find another channel, or they may enjoy such a high response to direct mail that it’s added to the mix from the start. Either way, the results are highly satisfactory and direct mail is becoming a staple in their marketing plans.

“Well, OK,” you might argue. “But it still costs more to mail something printed than to send out email. What about ROI?”

Good question, you! However, the raw cost of a campaign isn’t the true test of success. Cost per lead is. The DMA reports that the cost per lead of direct mail is in line with print and pay-per-click, and significantly less than telemarketing (See Table 1). Direct mail production costs are somewhat more than email, but not enough to make email the holy grail of direct marketing. RELATED CLASS: Why Your Email Content Isn’t Driving More Conversions, and How to Fix It

Table 1: Cost Per Lead Comparison

Source: DMA, 2012 Response Rate Report

With a higher conversion rate than any other medium, the Print on Demand Institute (PODI) found that direct mail out-pulled all other channels tested in terms of conversion rates, both for lead-generating “free” offers and one-step “buy now” offers. Direct mail’s edge becomes even more dramatic when it is optimized with personalization and other factors, and combined with personalized landing pages.

Try adding your existing landing page URL to direct mail. Some buyers really prefer to respond online, and this may bring in more business at zero additional cost. This becomes even more effective when you use a personalized vanity URL that is easy to remember and to type—www.ABCcorp.com/John.Smith makes it simple for customers to use even though they can’t cut and paste.

Direct mail also enjoys longer “shelf life” than email, so it might be profitable to evaluate your existing landing pages and offers to see what can be repurposed to offer through direct mail. If you do, remember that people may access it weeks after the mailing, so make sure that the pages and offers are still good—or put a firm deadline on response time.

Try Postcards

Direct mail doesn’t have to be large and expensive to be effective. The Postal Service found that postcards are the mail format most likely to be read or scanned.

It may be that postcards don’t take much time to read. This means that to be effective, the prospect needs to understand your offer within seconds of glancing at it. Some of the same rules apply to postcards as to emails in terms of how much information can be effectively communicated.

Test postcard performance by using your best-performing promotional email as the starting point. Put the image and header on one side and the body copy on the other. Oversized postcards tend to get more attention, so try a large-format card size. Then see how your postcard test performs against email.

Remember, postcards are a great deal less expensive to print and mail than most forms of direct mail.

– See more at: http://www.onlinemarketinginstitute.org/blog/2013/06/why-direct-mail-still-yields-the-lowest-cost-per-lead-and-highest-conversion-rate/#sthash.BSAVlcNd.dpuf

Physical mail: How well does it still perform by www.mmgroupusa.com

These days, marketing is all about digital. Business owners are emailing Tweeting and Facebooking their hearts out.  So direct mail (the kind that the postal delivery person puts in your mailbox, remember?) must be dead in the water. Right?

Wrong. According to the Direct Mail Association (DMA) Factbook for 2013, 65% of consumers of all ages have made a purchase as a result of direct mail.

According to Direct Mail News, in 2012 the average response rate for direct mail was 4.4% for both business-to-business and business to consumer mailings—considerably higher than industry expectations, and surging past electronic mail’s response rate of just 0.12%.

All this indicates that direct mail is alive and working very well!

Many of our clients, are recognizing this and direct mail is going through a renaissance. They may have maximized their online spend and need to find another channel, or they may enjoy such a high response to direct mail that it’s added to the mix from the start. Either way, the results are highly satisfactory and direct mail is becoming a staple in their marketing plans.

“Well, OK,” you might argue. “But it still costs more to mail something printed than to send out email. What about ROI?”

Good question, you! However, the raw cost of a campaign isn’t the true test of success. Cost per lead is. The DMA reports that the cost per lead of direct mail is in line with print and pay-per-click, and significantly less than telemarketing (See Table 1). Direct mail production costs are somewhat more than email, but not enough to make email the holy grail of direct marketing. RELATED CLASS:

How to fix the performance of your email and physical mail campaigns: www.mmgroupusa.com

With a higher conversion rate than any other medium, the Print on Demand Institute (PODI) found that direct mail out-pulled all other channels tested in terms of conversion rates, both for lead-generating “free” offers and one-step “buy now” offers. Direct mail’s edge becomes even more dramatic when it is optimized with personalization and other factors, and combined with personalized landing pages.

Try adding your existing landing page URL to direct mail. Some buyers really prefer to respond online, and this may bring in more business at zero additional cost. This becomes even more effective when you use a personalized vanity URL that is easy to remember and to type—www.ABCcorp.com/John.Smith makes it simple for customers to use even though they can’t cut and paste.

Direct mail also enjoys longer “shelf life” than email, so it might be profitable to evaluate your existing landing pages and offers to see what can be repurposed to offer through direct mail. If you do, remember that people may access it weeks after the mailing, so make sure that the pages and offers are still good—or put a firm deadline on response time.

Why we do Postcards

Direct mail doesn’t have to be large and expensive to be effective. The U.S. Postal Service found that postcards are the mail format most likely to be read or scanned.

It may be that postcards don’t take much time to read. This means that to be effective, the prospect needs to understand your offer within seconds of glancing at it. Some of the same rules apply to postcards as to emails in terms of how much information can be effectively communicated.

Test postcard performance by using your best-performing promotional email as the starting point. Put the image and header on one side and the body copy on the other. Oversized postcards tend to get more attention, so try a large-format card size. Then see how your postcard test performs against email.

Remember, postcards are a great deal less expensive to print and mail than most forms of direct mail.

– See more at: http://www.onlinemarketinginstitute.org/blog/2013/06/why-direct-mail-still-yields-the-lowest-cost-per-lead-and-highest-conversion-rate/#sthash.BSAVlcNd.dpuf

Contact us for a turnkey direct mail program that performs:

www.mmgroupusa.com

North America: (855) 904-6644

support@mmgroupusa.com

Link

Online and Offline Marketing plans...   Neither one can be neglected!

There are a number of ways in which you can market a retail operation but there does seem to be an on-going debate between traditional offline marketing and utilizing online marketing to capture that new audience and increase frequency of purchase of your regular clients.

The truth is that either one can be neglected or else anyone one ran on as a stand alone strategy becomes weakened without the other.

Offline Marketing by www.mmgroupusa.com

The Power of Direct Mail in 2014: Once you have collected a database of information of both customers and potential customers you have the chance to send them direct mail. Direct mail allows you to target individuals with specific messages that are tailored to them, while also keeping your operation in their minds on a semi-regular basis, offering incentive, rewards, relational communications. The shift in direct mail pricing and policies have made mail boxes  less and less cluttered as opposed to 5 years ago…This creates a real opportunity for greater response rates when executing direct mail campaigns… As long as your communications deliver first and foremost your brand and are addressed personalized to each respondent of your database you can take advantage of a crucial marketing funnel.

Online Marketing by mmgroupusa.com

As much as results from marketing has its roots traditionally in the offline type in recent years the focus has started to shift towards online marketing and making the most of a world where more and more people from all demographics and locations are using the internet. The danger remains the increase clutter of information found in most email boxes, social media networks as well as the fact that a large portion of a retailer’s target audience never receives any communications…

There are again, a number of different ways in which you can capture a new audience online, from creating a website, blogging, using paid advertising on search engines and utilising the many different social media platform available, and there are a number of benefits:
Cheaper than Offline But…:

By using online marketing  web design and search engine optimization you can run a hefty expense for a portion of your target audience …There is also a lot you can do online yourself for free or with a low budget, especially when it comes to social media.
Wider Variety of Options: With the internet expanding in capability and users you have a much wider set of options to use in order to entice new customers. From website to blogs, videos to paid advertising, you can test out different ideas and tweak your approach as it is live to ensure the very best outcome for your business. It can be a lot more hands on than offline marketing but there is so much more control in the process.
Track Real Time Results: When marketing online or offline tracking is everything. You have more scope for analysis  as you are able to see what type of people are replying to your communications online and offline, or interacting with you on social media. Quite quickly you can build up a profile of your perfect customer in this way. You also have the ability to put in place tracking codes to determine real time results as they occur, seeing a real return on investment.

For a turn key online and offline marketing program that provides real results contact us :

By phone: (855) 904-6644

website www.mmgroupusa.com or

email: support@mmgroupusa.com