Tag Archives: www.mmgroupusa.com

Summer Marketing Activity – www.mmgroupusa.com- 855-904-6644

Summer marketing activity.
The preconception that people do not respond to summer marketing campaigns, as they are ‘not there’ is statistically an increasingly a misconception.
Even Christmas shopping is now spread out over the year more and more with people spreading the cost out. If the only time you made an effort with those you loved was once a year, you would likely be alone at Christmas. So why then do brands and retailers disproportionately show the love at Christmas and then revert to the “same old” for the rest of the year? Read more
Recipients have more time to absorb your message and make purchase decisions, when relaxed and away from work.

A cross media campaign can be sent out over the summer as a teaser to a mail piece created to land at the end of the summer holidays.
Avoid the seasonal crush – don’t be constricted by the current retail trend around Christmas, Valentines, Halloween etc.
Promote your ‘Summer Sizzling Sale’ to off load the surplus Summer season stock.
We think that people are more creative in the Summer, particularly in the evenings. Avoid SAD (Seasonal Affective Disorder) Winter time ‘blues’ affects 1:20 people so summer time will see people more engaged.

Summer Marketing Campaigns work!

For additional information:

www.mmgroupusa.com

855-904-6644

Home Furnishing Industry – MMGROUPUSA.COM ‘s most performant segment

The home furnishings retail industry allows consumers to make their homes truly their own with their very choices of furniture and décor to adorn them. Depending on the strength of local housing markets, retailers of home furnishings and furniture often follow the same trend. Except for huge sale events or the holiday bargains come Black Friday or Boxing Day, a lot of consumers continue to shy away from spending on furniture and home furnishings when they are left on their own to do so. Incentives style, affordability and functionality are the main reasons consumers give for shopping lifestyle furniture stores. The problem is that most furniture retailers do not run a client relations program incorporating incentives like the one proposed by MMGROUPUSA.COM…

Operators in this industry retail a range of home furnishing goods including furniture, upholstery, carpets, wall coverings, as well as soft home furnishings such as bedspreads and other bed-related items, linens, tablecloths, and candles. The industry also includes the housewares retail segment, covering retailing of durable household products such as cutlery, cookware, glassware, crystal, china, dinnerware, silverware, utensils, and other kitchenware items.

In light of this diversity, cross promoting from one area to another through direct marketing campaigns should constitute one of the main focus of a home furnishing retailer’s advertising and marketing effort.To find out more about MMGROUPUSA.COM turnkey solution visit our website mmgroupusa.com or www.mmgroupusa.com.

 

MMGROUPUSA.COM

DATA COLLECTION: MARKETING MANAGEMENT GROUP SOLUTION

Data is at the heart of any business. It should be collected at every point where there is interaction with customers. However, when businesses consider collecting data, they should think about what they want, why they want it and where they can get it from.

Sounds obvious? The trouble is that many businesses store data ‘just in case’, creating a database of little use to them and which drains resources. So, here are some key steps to consider:

1. Set objectives

Businesses need to ask some pragmatic questions about what is achievable. Any data capture must be proportionate to the businesses’ relationship with the customer. Businesses should, of course, collect the information they need to market to prospects but they shouldn’t collect in-depth information until they know whether prospects are going to become customers.

2. Capture the right data

More detailed data can be recorded about high value customers than for those with whom the business has fewer dealings. It’s also very useful to learn how the customer heard about the firm, to check on the efficacy of your own marketing and to see who’s recommending your business.

Some data capture – particularly factual data – can be automated with the customer effectively filling in a form.

Once such data is collected, the data house should rank and dovetail it into the database in a useable form. However, human contact is important when collecting information about the customer’s relationship with the company, why they like or dislike the product or service and how the business can serve their needs. A greater degree of depth can be gained through manual data capture – client reactions, intonations, nuances, etc.

4. Capture lifestyle data

Businesses often capture data for two specific reasons. Firstly, in larger organisations the more marketers understand about individual contacts, the more they are able to tailor their marketing. Secondly, many small businesses are managed by their owners, so understanding the owner becomes critical. Collecting consumer-type information can be done direct from the individual and then be enhanced from a third-party data source.

5. Get collegues on board

Once businesses have decided what data they need and why, they have to motivate their staff to collect it. It is vital that staff understand why the data they are capturing is important. Staff renumeration and recognition packages need to reflect success and accuracy in data capture.

Data should be collected at all touch points by any member of staff who has communication with customers.

TO FIND OUR MORE ABOUT THE DATA COLLECTION COMPONENT OF THE MARKETING MANAGEMENT GROUP WWW.MMGROUPUSA.COM     MMGROUPUSA.COM Continue reading

Push notifications through APPS integrated with MMGROUPUSA.COM beacons…The new way to reach your most important asset: Your Clients!

 

The In-Store Mobile Opportunity Is Now…!

With more than 90% of retail sales still taking place in physical retail stores and 65% of consumers using mobile devices while they shop, retailers and brands have a huge new opportunity to engage and influence shoppers where and when it matters most. By leveraging a smartphone user’s precise location within a store, retailers can deliver highly relevant and compelling content that engages and influences purchase decisions. The future of retail shopping is here. Visit  our website mmgroupusa.com and become part of the beacon integration!

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MMGROUPUSA.COM and the New Canadian Antispam Law

Marketers should be aware that CASL prohibits the sending of Commercial Electronic Messages without consent.

To define consent: a form filled out with a disclaimer in the hand writing of the client giving you  their coordinates…This form need to be kept on file for any possible complaints...MMGROUPUSA.com has changed their policy as to the time period that the records are kept… Any records entered after july of 2012 will be kept on a server for a period of 15 years…

As well, CASL requires that a sender’s contact information be included in all CEMs as well as an easily accessible unsubscribe mechanism that is valid for at least 60days, takes effect without delay, and can be readily performed.

CASL will be implemented in phases, with the majority of CASL coming into force July 1, 2014. The CRTC will have a number of compliance tools, one being administrative monetary penalties of up to $10 million per violation for corporations. Private right of action will be available to anyone affected by a violation as of July 1, 2017.  No fines can be assigned or levied before then… Only warnings.

mmgroupusa.com’s iBeacons …The Futur of Proximity Marketing

Proximity Marketing Through I Beacons

Improving customer experience and traffic awareness one beacon at a time!

I Beacons are now part of Marketing Management Group’s 360 degrees marketing program applications and proximity marketing component.  The retail opportunities for beacons are endless –

Whatever the application, the goal remains the same:

To bring the richest possible customer experience to your retail prospects and  consumers.

A Beacon is a tiny computer broadcasting a signal via Bluetooth technology!

You can think about the beacon as a small lighthouse tower that’s installed in a fixed location and broadcasts its presence to all the ships (smartphones) around. They could be as little as 2 inches and as far as 230 feets (approx. 70 metres) away.

The exact maximum range depends on the environment of course. Bluetooth is using the same type of radiowaves as 2.4Ghz WiFi routers. The signal can be diffracted, interferred or absorbed by water (including the human body).

Find out more about this exciting technology by visiting our website or by entering through the link below…

Find out more about I beacons…